Case study · E-commerce
Atlas Commerce — Headless Storefront Replatform
Headless commerce replatform for a fashion retailer: 2.1s faster loads and a 31% conversion lift.
5.4s → 1.9s
LCP (mobile)
+31%
Conversion
2 weeks → same-day
Landing pages
The challenge
Mobile pages took 5.4s to become interactive; checkout abandonment on mobile was 82%. The legacy theme system made every change risky and slow.
Our solution
A headless Next.js storefront with aggressive edge caching, a rebuilt one-page checkout, and a component design system that lets the marketing team compose landing pages without engineering.
The results
Largest Contentful Paint improved from 5.4s to 1.9s on mobile. Conversion rose 31%, and landing-page turnaround went from two weeks to same-day.
Atlas was losing mobile customers to a slow monolithic storefront.
We replatformed to a headless architecture: a Next.js storefront with edge caching in front of their existing commerce engine, plus a design refresh focused on mobile checkout.